ENTREPRENEURIAL BRANDING SHOP
ENTREPRENEURIAL BRANDING: INSIGHTS BOOK
The book offers insights and strategies on purpose-driven brand building and branding in an entrepreneurial context, specifically for entrepreneurs. Phumulani Mngomezulu writes this with a focus to provide entrepreneurs at ideation and start-up, with the mindset on how to think about brand building and branding in their entrepreneurial journeys. Entrepreneurship is a context where one often has limited resources, which calls for entrepreneurs to apply a different mindset to using and allocating resources. In this book, Phumulani explores how to apply the entrepreneurial mindset in the quest to building your brand, despite limited resources. These insights and strategies have been acclaimed by marketing and brand experts.
ENTREPRENEURIAL BRANDING: STRATEGY TOOLS
The strategy tools workbook is a spin-off to the insights book, consisting of curated templates that are a consolidation of frameworks and concepts for practical application. If you are looking to apply your thinking and strategic ideas that you have learned and gleaned from the insights book, then this is the simplest and a consistent way to do it that helps you plan and monitor your progress through your brand building process.