ON THE SHELF

 ON THE SHELF is a collection of Phumulani’s Thought Leadership material on brand building strategy and entrepreneurship. As an entrepreneur looking for strategy inspiration or to enhance your thinking around branding, below is a list of material that you can access and put on your list of reading to provide you with inspiration and perspective.

Thought Leadership Articles

Digital Strategies: The Reach-Richness Trade-off
Unique Selling Proposition - Creating Mystique
Consumer Archetypes: Is this a hero's journey? (1/8)
Consumer Archetypes: Beliefs (2/8)
Consumer Archetypes: One Body, Multiple Selves (3/8)
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